There are lots of conflicting views on NFTs and Web3, as well as an onslaught of mixed messaging on the topic from the mainstream media. Avery Akkineni, President of Vayner3, shares her perspective on the NFT market today and how enterprises can navigate the complexities of this new frontier to build brand value.
Tune in to learn:
- Some perspective on the NFT market right now and where the space is going (6:25)
- Better understanding your customer with the right data (13:40)
- An example of a larger enterprise that is exploring NFTs (17:15)
- Building community in the Web3 world (21:10)
Mentions:
- Gary Vaynerchuck (“GaryV”)
- Kevin Rose
- VeeFriends
- Bobby Hundreds
- BFF (Cofounders Jamie Schmdit and Brit Morin)
- Ledger Market Pass
- “The Network State” (Book by Balaji Srinivasan)
President of Vayner3, Avery Akkineni, is leading the mission to guide the world’s largest enterprises in navigating the next iteration of consumer behavior, Web3.
In July 2021, Akkineni launched the VaynerX consultancy, Vayner3 (previously known as VaynerNFT), alongside serial entrepreneur Gary Vaynerchuk. Partnering with dozens of Fortune 500 corporations across industries, Vayner3 has successfully advised organizations on strategic Web3 initiatives across cryptocurrency applications, NFT program development, and immersive digital experiences.
A leader, mentor, and investor in pioneering Web3 projects and communities, Akkineni is also an active advisor for several tech platforms; serving on the Board of Advisors of OneOf and Tracer, on the Web3 Advisory Board for Salesforce, Meta Creative X, and Facebook’s Metaverse Council, in addition to being a founding BFF and PTTOW! member.
Before the launch of Vayner3, Avery spearheaded VaynerMedia’s expansion into the Asia-Pacific region, building a team of 150 people and opening VaynerMedia offices in Singapore, Bangkok, Tokyo, and Sydney, while securing 2021 Independent Agency of the Year (Gold) within two years. Avery spent her early career at Google, working across Search, YouTube, and DoubleClick.
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