We are psychologically incapable of putting down the phone.

That might sound horrific, but Dr. Paul Atchley, a Professor of Psychology at the University of South Florida, has studied human behavior for decades and he’s convinced distracted driving is part of our everyday lives, that people want more entertainment and connectivity options while driving, and most importantly, we as a culture find it acceptable to exhibit these behaviors.

So what can be done?

On this episode of The Fleet, Paul educates us about distracted driving from the perspective of our brain. He explains why we behave the way we do, and how to prevent distraction. He tells stories of international policies that are much more effective at preventing distracted driving accidents and how some cities and private companies are doing it too.

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