The websites that win today are not the ones with the most content. They are the ones that deliver a fast, clean experience in the very first second a visitor arrives.
Josh Koenig, Co-Founder and SVP of Marketing at Pantheon, joins Stephanie Postles on Marketing Trends to break down what he is seeing across thousands of high-traffic sites and why most teams still miss the basics. He explains how the shift from search to ask is changing online discovery, what AI bots prioritize when they crawl a site, and why the fundamentals of clarity, structure, and speed now matter more than any growth hack.
Josh also shares how teams are using Pantheon’s new Content Publisher to eliminate copy-and-paste workflows, why vibe coding is giving non-technical teams the ability to build richer digital experiences, and what the rise of AI-powered crawlers means for anyone trying to stand out on the modern web.
Key Moments:
00:00 — The Two-Second Rule: Why Website Speed Kills Conversions
04:30 — The Hidden Growth Killer Most Marketers Miss
08:21 — AI Crawlers Gone Wild: The UFC Fight Night Story
12:22 — Five Evergreen Website Tactics for the LLM Era
16:13 — The Gated Content Dilemma: Lead Gen vs AI Indexing
20:42 — Avoiding Artificial SEO: When Optimization Goes Too Far
23:10 — The Generic Content Trap Poisoning AI Search Results
26:00 — Content Publisher for Google Docs: Eliminating Copy-Paste
31:53 — The CMO-CTO Partnership: Why This Relationship Unlocks Growth
36:05 — Brokering Peace Between Marketing and IT Teams
40:20 — Vibe Coding for Marketers: The Prototype Revolution
44:06 — Next.js Explained: Open Source for Marketing Development
48:17 — From Vibe Code to Production: The Last Mile Problem
51:03 — Data Analysis Without the Wait: LLMs Democratizing Insights
54:20 — The Entrepreneurial Marketer: Why Technical Fluency Is Required