On this episode, Jim Jackson, the CMO of HPE, discusses the importance of teamwork and collaboration in marketing and sales and he details how to use data to target and engage customers. Jim also highlights the value of traditional media in the marketing landscape, even with the growing importance of digital marketing. Plus, he touches on the role of AI in marketing and the need for continuous learning in the industry.
Key Takeaways::
- Jim’s Perspective on Technological Advancements
- HPE’s Brand Transformation
- The Importance of Human Creativity in AI
- The Evolution of Leadership in Marketing
- How to Nurture and Develop Marketing Leaders
- The Power of Teamwork and Collaboration
- The Importance of Aligning Sales and Marketing
- The Role of Traditional Media and Digital Marketing
- The Future of Marketing
About the Guest:
“Jim Jackson is Executive Vice President & Chief Marketing Officer for Hewlett Packard Enterprise.
Jim believes in the power of marketing to not only build brands and drive sales, but also to transform the trajectory of companies and markets. With more than 25 years in the IT industry, Jim is passionate about the use of technology to inform a customer-centric, data-driven and digital-first marketing approach across all areas of the business.
As Executive Vice President & Chief Marketing Officer, Jim oversees all aspects of marketing for HPE with emphasis on accelerating the digital transformation of HPE to be the Edge-to-Cloud Platform-as-a-Service company. Jim and his team are focused on building a modern, digital-first marketing culture that fosters innovative ideas and creates new growth opportunities for HPE and its partner ecosystem across key technology markets.
Prior to his role as Chief Marketing Officer, Jim was Global Head of Marketing for HPE’s $26B Enterprise Group. He was part of the leadership team who launched the new Hewlett Packard Enterprise brand and played a key role in the transformation of HPE global marketing to a modern, digital-first model.
Jim holds a Bachelor of Arts from Muskingum University and a Master of Business”
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