On this episode, Aruna Ravichandran, SVP and Chief Customer and Marketing Officer for WebEx by Cisco, discusses the importance of being a customer-obsessed CMO and leveraging data and analytics to drive customer-centric strategies. She also emphasizes the power of personalized marketing and how AI is being integrated into Cisco’s solutions to enhance productivity and customer service.
Tune in to learn:
- The Importance of Having a Culture of Inclusivity
- How You Can Be Leveraging Data and Analytics for Customer-Centric Strategies
- Ways To Engage High-Value Prospects and C-Suite Executives
- Why ABM is Becoming Increasingly Important
- Why Customer Obsession And Leveraging Customer Relationships Are Key To Cisco’s Marketing Strategy
- How AI is Integrated Into Cisco’s Solutions To Enhance Productivity And Customer Service
About the Guest:
“Aruna Ravichandran is the Senior Vice President and Chief Marketing & Customer Officer at Webex by Cisco. She is a dynamic and accomplished leader in the technology industry with more than two decades of experience leading global teams through workforce and technology transformations.
With robust expertise in both computer engineering and marketing, Aruna is a recognized leader in SaaS marketing and building digital routes to market that support sales and empower customers and partners. Her visionary perspective of branding and exceptional skill in data storytelling set her apart as a change agent in the industry. Aruna believes in the collective power of marketing and technology to create revenue, accelerate brand value, and enable human connections.
Aruna thrives in an ever-changing technology landscape with a passion for innovation and brand evolution. She has a long and consistent track record of mobilizing corporate vision across every facet of the business—from brand to demand, from purpose to products, and from employee experience to customer experience. Her ability to translate complex products into compelling stories has driven significant brand awareness and revenue growth.
She is also a prolific writer, passionate about knowledge-sharing. She has authored two pioneering books on DevOps, is a contributor for Forbes.com, and is a multi-award honoree, including the Elite 18 Customer-Led CMOs, Top 100 Most Influential Women in Silicon Valley 2016 and the National Diversity Council’s 2016 Most Powerful and Influential Woman.
Aruna advocates for empowering women through her work as a public speaker and thought leader. She regularly presents and speaks at colleges and universities about the importance of women embracing STEM careers. Through the work she does at Webex and on various boards and committees, she actively seeks to make the field more accessible and enticing to women everywhere.
Prior to Cisco, Aruna led DevOps marketing at CA Technologies (now Broadcom), spearheaded marketing and strategy at Juniper Networks, and held a variety of roles across Engineering, Product Development, and Marketing in her 17-year tenure at Hewlett Packard.
Aruna holds an MBA and an MS in Computer Engineering from Santa Clara University, a BS in Computer Science from Bangalore Institute of Technology (BIT) and graduated from the esteemed CMO Leadership program at Kellogg Business School in 2019. Aruna also serves on the board at Cal Polytechnic San Luis Obispo, Fast Company, Forbes Technology Council, and Vox Media.”
–
Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.
