The Vegas Golden Knights made history when they reached the 2018 Stanley Cup Finals in their first NHL season. But the franchise’s early success can be attributed to more than just the action on the rink. Eric Tosi, the Chief Marketing Officer for the Vegas Golden Knights and Foley Entertainment Group, has been with the team from the outset and joins us to offer insider tips on how he helped build a standout sports brand in a city teeming with entertainment options.
Tune in to learn:
- How Eric entered the sports marketing field (6:00)
- How to raise brand awareness in a city full of brands (17:50)
- The future of sports marketing (32:50)
- About Foley Entertainment Group’s offerings (48:00)
Mentions:
- Henderson Silver Knights
- Vegas Knight Hawks
- City National Arena
- Lifeguard Arena
- Dollar Loan Center
- Black Walnut Inn & Vineyard
- Hotel Les Mars
- Hotel Californian
- Whitefish Mountain Resort
- Rock Creek Cattle Company
- “Campaign Trail: Beats by Dre showcases crossover between basketball, hip-hop and ads” (Marketing Dive article, written by Chris Kelly)
- “Dark Mode” by Lil Baby, Starring Ja Morant I Beats by Dre
- Le Castle Vania – John Wick Mode
- “LeBron James Is Officially A Billionaire” (Forbes article, written by Chase Peterson-Withorn)
- “Hard Knocks”
- “Behind the B”
- “The Last Dance”
- “Man in the Arena: Tom Brady”
- “Formula 1: Drive to Survive”
- Roblox
About the Guest:
“Since December 2016, Eric Tosi has served as the vice president of communications and content for the Vegas Golden Knights and was part of the executive team that helped launch the franchise. He oversees the club’s digital/social media, public relations, media relations, external communications, and broadcasting. He spent the previous ten seasons with the NHL’s Boston Bruins in a similar capacity and was the executive producer, writer, and director of the Bruins’ award-winning television shows, Behind the B and Bruins Academy, which have combined to win three regional Emmys for Best Sports Series and Best Children’s/Youth program. Tosi co-authored the Bruins official Stanley Cup Championship book published in 2011 and was an editor/writer of the Vegas Golden Knights inaugural season book published in November 2018. Tosi worked in a communications role for three different professional sports leagues with stints with the NFL (New York Jets), NHL (Boston Bruins and Vegas Golden Knights), and MLS (Red Bull New York). A native of Beverly, MA, Tosi graduated from the College of the Holy Cross with a degree in political science.”
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