What methodologies should a marketing leader implement during a time of rapid growth? Rebecca Johnston-Gilbert, the Head of Marketing Ops at Postman, has seen the API platform’s usership skyrocket from 6 million to more than 20 million people during her three-and-a-half years there. Tune in to hear why, despite the company’s tremendous success, she has stuck with tried-and-true marketing fundamentals in her approach.
Tune in to learn:
- Welcome to Marketing Trends (00:00)
- What Postman is and what Rebecca does there (02:00)
- Where the Marketing Spark started for Rebecca (03:30)
- Rebecca’s approach to product growth at Postman (04:27)
- Did Rebecca study product growth models of other companies? (08:44)
- Marketing to developers (10:55)
- Strategies for users driving users (16:06)
- Lessons learned from working with 3 different Founder / developers (17:28)
- Thoughts on Rebecca’s teaching experience (20:33)
- Rebecca’s strategies to avoid marketing burnout (24:15)
- How is culture at Postman tied to Rebecca’s role? (29:44)
- Rebecca’s perspective on marketing during a time of growth (32:10)
- How did Postman’s product lead growth skyrocket? (34:16)
- What are some exciting things that Rebecca is looking forward to? (38:32)
- About Postman’s innovative approaches to B2B marketing (40:23)
Mentions:
- Dropbox
- Run In Postman Button (Postman feature)
- “The ‘Death’ of the CMO? With Michael Diamond, Academic Director, NYU School of Professional Studies” (Marketing Trends podcast episode)
- Accenture
- “The Great Marketing Declutter” (report by Accenture)
- “API-First World” (a Postman Inc. graphic novel)
- “The Go-Giver” (book by Bob Burg and John David Mann)
About the Guest:
BIO: “Leads marketing teams at Postman including user acquisition, content, creative, brand, programs, and marketing engineering.”
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