Reputation, Relationship, and Revenue With Teresa Barreira, CMO, Publicis Sapient

Play episode

 Are marketing leaders operating under outdated assumptions? Teresa Barreira, CMO of the digital consulting company Publicis Sapient, says it’s time for marketing executives to rethink some of their traditionally held beliefs. Tune in to hear Teresa’s transformative leadership philosophies and why she thinks now is the best time to be in marketing.

Tune in to learn:

  • About Teresa’s background and journey into marketing (00:00) 
  • Teresa’s leadership philosophies (12:19) 
  • Why Teresa thinks now is the best time to be in marketing (41:47) 
  • Teresa’s thoughts on the importance of diversity and opportunity (49:14) 


About the Guest:

Transformational leader with a passion to innovate and think differently. Named one of the Top 25 Women Leaders in IT Services of 2020 by the IT Services Report, and a 2019 recipient of the Silver Stevie Award for Female Executive of the Year. Teresa embraces the unknown and operates with fearlessness. Teresa’s creative thinking coupled with her ability to make the complex simple enabled her to break the mold of traditional marketing in Technology and Service companies. She is currently the Global CMO at Publicis Sapient where she has reinvigorated the brand, repositioning the company to drive profitable growth and become a leader in digital business transformation. Under her leadership, marketing-influenced revenue has more than tripled. She created an agile operating model focused on speed, data & innovation and built a multi-disciplinary, multicultural global team that fosters diversity, equity and inclusion. Teresa is a proud Hispanic and native of Portugal who is focused on advancing DE&I in leadership and at all levels of the workplace. She’s lived and worked in the US, Canada, and Europe, and spent most of her career leading teams and companies through transformation, launching new brands or lines of business, and cultivating a culture of experimentation and learning. Formerly CMO for Deloitte Consulting LLP, Teresa has held numerous leadership positions with technology companies including IBM and Accenture and startup software organizations such as Lotus.”

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You’ll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Episode 332