Daniel Incandela always knew he wanted to be a storyteller…he just didn’t know that he’d be telling the stories for companies. The original plan was to be a visual storyteller, telling tales through the lens of anthropology. But after stints working in a museum and a foray into sports and entertainment, Daniel’s path ultimately led him to Conga, where he serves as the company’s CMO. On this episode of Marketing Trends, Daniel discusses the art of great storytelling. Plus he dives into why you can never underestimate the number of resources you put into a rebrand and he and why you will never have the approval of everyone in the room.
3 Takeaways:
- Never underestimate the number of resources and time needed for a rebrand.
- Storytelling should stand for something that is based in authenticity
- Brands are not owned by the company, they are owned by the employees
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