Sydney Sloan is no stranger to Marketing Trends, in fact she’s already been a two-time guest. But when Salesforce released its State of Marketing report, we felt Sydney was the perfect guest to give her take on some of the report’s findings and to simply catch up on all the things she’s working on as the CMO of SalesLoft. On this episode of Marketing Trends, Sydney talks about why virtual events are not going away anytime soon, best uses for ABM, and what she liked and disliked about the report.

3 Key Takeaways:

• You can’t recreate the experience of an event, but you can provide tangible experiences to a broader audience virtually
• During tough times, brands need to be emphasizing teaching, learning, and value for their customers
• The hardest part of ABM is picking the accounts, once you understand that, the execution is simple

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