Is AI the future of marketing, or is it a threat to creativity? On this episode, Alison Wagonfeld, CMO of Google Cloud, tackles the controversial topic of AI in marketing and shares innovative strategies that top marketers use to stay ahead of the curve. Plus, she and Jeremy dive into real-world examples of how companies are using AI to drive results and learn how you can implement these strategies in your own organization.
Tune in to learn:
- How AI is revolutionizing marketing strategies and workflows.
- Why developers are key tastemakers for AI technology.
- How AI is becoming integral to daily marketing operations.
- Why connecting users with technology is a key marketing strategy.
- The ways AI agents are transforming how businesses operate and engage with customers.
- Why productivity has significantly increased due to AI tools.
- Why upskilling teams in AI literacy is crucial for organizational success.
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About the Guest:
“Alison is currently Vice President, Marketing at Google and the Chief Marketing Officer (CMO) for Google Cloud, representing both Google Cloud Platform and Google Workspace. She joined Google in 2016 as the first global marketing leader for Google Cloud, contributing to the division’s rapid growth over the last six years. Prior to Google Cloud, Alison was an operating partner at Emergence Capital, where she worked with over 30 SaaS companies, helping with their strategy and go-to-market plans. Serving as key advisor to portfolio company CEOs and senior executives, Alison led strategic planning workshops for new portfolio companies and helped executive teams craft 3-year plans.
Before Emergence Capital, Alison was Executive Director of the Harvard Business School California Research Center where she worked with HBS faculty to build the entrepreneurship curriculum and led Harvard student “entrepreneurship immersion” trips to Silicon Valley. Prior to Harvard Business School, while at Intuit, Alison co-founded the QuickenLoans business, building one of the first online mortgage websites. Alison was also the SVP of Marketing and Business Development at Greenlight (sold to CarsDirect) focused on improving the car buying experience through connecting buyers and car dealers online. Alison began her career at Morgan Stanley as an investment banking analyst in NYC.
Alison is a founding member of the Adweek Diversity, Equity & Inclusion Council, where she has served since January 2020 and a member of the Advisory Board for the Yale University Jackson School for Global Affairs, where she has served since March 2022. She holds a BA from Yale University and an MBA from Harvard Business School.”
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