On this episode of Marketing Trends, Amanda Kahlow, founder of 6sense and CEO of 1mind, explores the future of B2B sales and marketing through the lens of AI superhumans.
Amanda introduces us to a groundbreaking AI superhuman designed to think, empathize, engage with customers — better than your top-performing rep.
She also discusses how incremental changes can drive massive categorical transformation. So many of us once thought that getting into a stranger’s car for a ride to the airport or renting out your house to strangers was “creepy”, but overtime AirBnb and Uber became our new normal. We may see AI superhumans as an outlandish concept now, but in just a few years they could become an integral part of our daily lives.
Tune in for scrappy marketing strategies for startups, unique approaches to consolidating marketing tech stacks, and discover how AI can dramatically cut costs while improving efficiency. Plus, Amanda offers a deeply personal story of resilience, including her dual journey through IVF and adoption, and the unexpected lessons it brought to her leadership style.
Key Moments:
- 00:00 Who Is 2x AI CEO Amanda Kahlow?
- 03:24 The Origin of 6sense
- 07:01 Innovative Marketing Strategies
- 09:06 Building 1mind & The Mission Behind AI Superhumans
- 20:30 Generative AI in Sales: Balancing Creativity and Accuracy
- 21:46 AI Evolution: From Deflection to Engagement
- 22:24 Personalizing Sales with AI: Mirroring and Customization
- 23:19 Scrappy Marketing Techniques for 2025
- 24:05 Eating Your Own Dog Food: Using Your Product Internally
- 26:12 Building Relationships and Leveraging Experience
- 29:01 Future-Proofing Marketing Skills with AI
- 31:06 Defining Your Personal Mission Statement
- 34:18 The Journey to Motherhood: IVF & Adoption
