On this episode, Ash Parikh, CMO of Trellix, discusses the importance of metrics and data in marketing, including website visitor numbers, click-to-open rates, and share of voice. He emphasizes the need for transparency, trustworthiness, and responsible security in building a brand. Ash also shares his approach to marketing transformations at different stages of a company’s growth, highlighting the importance of understanding business goals and target personas. He discusses the balance between AI tools and maintaining a human touch in marketing, as well as the use of AI-powered Martech to improve marketing efficiency.

Tune in to learn:

• Why operational CMOs who can measure the ROI of their marketing efforts are essential in today’s business landscape.
• How to create cost-effective campaigns that yield significant results.
• Why hand raisers, or self-qualified leads, are more valuable than raw leads and require personalized engagement.
• Why having alignment between the CMO and CRO is crucial for driving growth and achieving business goals.
• The importance of metrics and data to track website performance, engagement rates, and brand visibility.
• Why a strong brand relies on transparency, trustworthiness, and responsible security.
• Why finding the right balance between AI tools and human touch is essential for effective marketing.
• The future of the cybersecurity industry lies in best-of-breed platforms and the consolidation of products.

About the Guest:

“Ash drives brand, demand, and go-to-market strategy ensuring Trellix’s differentiation in the cybersecurity industry. With a 30-year career scaling enterprise software and SaaS companies, Ash started his career in customer support and sales before transitioning to marketing leadership roles with market leading B2B enterprise software and SaaS companies including Informatica and Druva. As CMO at Druva, he modernized demand generation programs and launched the industry’s first SaaS platform for data resiliency. Ash has a growth marketing mindset and enjoys the use of intent and personalization for intelligent engagement, interaction, and acquisition ultimately yielding growth.

Ash is an Advisory Board Member of Yellowbrick Data, CMO Council, and is a contributor to Forbes Communications Council. He holds a Bachelor of Science from Bangalore University in Engineering and a Masters of Business Administration from Adelphi University.”

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