As economic uncertainty continues to grow, what tools are available to job seekers hoping to find meaningful work? Jennifer Warren, VP of Global Brand Marketing at Indeed, joins us to explain why the hiring platform is injecting a much-needed dose of optimism into the job market conversation. Learn about Indeed’s commitment to building a diverse workforce, and hear Jennifer’s keen perspective on the relationship between brand and performance marketing.
Tune in to learn:
- How Indeed has evolved since Jennifer joined the team (06:14)
- The relationship between marketing and performance marketing (11:40)
- How remote work has affected attitudes for job seekers (23:25)
- Indeed’s optimism regarding the job market (34:39)
Mentions:
- “Women to Watch: Jennifer Warren, Radioshack” (Ad Age article by Natalie Zmuda; June 2, 2013)
- “Is your brand stuck on the performance plateau?” (Marketing Week article by Tom Roach; November 7, 2022)
- “Where Are You on Your Employer Brand Journey?” (WSJ Business article written by Ken Bracht; October 3,2022)
- Indeed | The Rising – 2021 Super Bowl Commercial
About the Guest:
BIO: “A passionate purpose-led brand builder and marketer. As a Chief Marketing Officer, I was recognized as an Ad Age “Woman to Watch”, an AAF “Hall of Achievement” recipient, a “Top CMO for creativity”, and listed amongst the “Top 100 Brand Innovators”. I attribute these achievements to my ability to hire, lead, and inspire highly talented teams and agencies. The best brands are built from the inside-out, and fulfill and champion a purpose in the world. I’m lucky to work now with a smart and growing team at Indeed, focused on helping Connect All People to Better Work.”
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