With the number of technologies and disciplines involved in marketing, it is easier than ever for marketing professionals to specialize. But for a marketer to become a leader, they need to widen their scope and understand how to interface with every aspect of marketing, according to Alecha Stackle. Alecha is the SVP & CMO of RealPage, and has more than two decades of marketing experience with companies like Thompson Reuters and Dell.

On this episode, Alecha talks about how to become a complete marketer, how to identify content that works, and how to engineer a more effective customer journey.

Links:

Full Notes & Quotes: http://bit.ly/2NEViYK

Alecha’s LinkedIn: linkedin.com/in/alechastackle/

Alecha’s Twitter: twitter.com/alechastackle

RealPage: realpage.com/

3 Key Takeaways:

– Marketers need to find a way to get a wide exposure to different functions, departments, technologies, and experiences in order to become effective marketing leaders.

– Market forces have made it more important than ever to create a complete and thoughtful customer journey.

– New CMOs can’t do everything on their agenda. They should be careful about what they promise and focus on those things that will have the largest impact.

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