Being a modern-day CMO has its challenges. On this episode of Marketing Trends, Denise Persson, CMO of Snowflake, and Stephanie Dobbs Brown, CMO of ICE, discuss how they approach the job, what they do differently, and how they build and maintain a culture of innovation.
Tune in to learn:
- Bringing the Snowflake + ICE partnership to life (3:50)
- What it means to be a modern-day CMO (5:55)
- How to build trust with stakeholders (10:50)
- Blending human efficiencies with AI (17:00)
- Unique ways in which to operate (23:00)
- Maintaining a strong company culture (30:20)
- Positioning your company in the market (35:45)
Mentions:
About the Guest:
Stephanie Dobbs Brown is the Chief Marketing Officer at Intercontinental Exchange (ICE), a Fortune 500 data and technology company and they are the parent company of the New York Stock Exchange. She was on our show back in 2022 and we talked about many things including her role in leading all aspects of ICE’s rebrand and repositioning. She has spent her career building brands and global enterprises. For over two decades, she has led marketing, branding and PR across various fintech and data companies.
Denise Persson has 20 years of technology marketing experience at high-growth companies. Prior to joining Snowflake, she served as CMO for Apigee, an API platform company that went public in 2015 and Google acquired in 2016. She began her career at collaboration software company Genesys, where she built and led a global marketing organization. Denise also helped lead Genesys through its expansion to become a successful IPO and acquired company. Denise holds a BA in Business Administration and Economics from Stockholm University, and holds an MBA from Georgetown University.
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