Carol Carpenter is used to leading the way at fast-growing companies. Today, she’s serving as the CMO of Unity, a leading software development company that specializes in developing tools and technologies for creating interactive, real-time 3D and 2D content. Ont his episode, she discusses how she’s approached this new world, and the ways she’s approaching marketing with influencers, AI, and more.
Tune in to learn:
- What is Unity? (2:25)
- Assessing and enacting your approach when joining a fast-growing company (5:30)
- Managing growth at a rapidly-scaling company (11:00)
- The role of AI in marketing and workflows today (19:10)
- Going deep into the ethical use of AI (26:40)
- How to select influencer partners (30:40)
- A new approach to ABM (35:00)
- Building buzz around product launches (37:55)
- Lessons learned about growth and expansion (41:20)
Mentions:
About the Guest:
“Carol Carpenter is the current Chief Marketing Officer at Unity. Carol has also served as the Chief Marketing Officer at VMware, Google Cloud, ClearSlide, and Trend Micro. In addition, they have been the CEO of ElasticBox and the VP of Marketing at Tumbleweed Communications. Carol started their career as a product manager at Apple.
Carol Carpenter has a BA in Economics from Stanford University and an MBA in General Management, Marketing, and Technology from Harvard Business School.”
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