Are data-driven decisions overrated? On this special roundtable episode, we challenge the conventional wisdom that more data always leads to better outcomes. Our guests, Kevin McEvilly, Andrew Fox, and Mike Della Porta, discuss the pitfalls of relying solely on analytics and the importance of human insight in crafting successful marketing strategies. Are you ready to rethink your approach?
Tune in to learn:
- Diversity is a significant challenge in the tech space.
- Agencies have always been technology-focused.
- The landscape of marketing is increasingly complicated.
- Investment in technology infrastructure is essential.
- Data governance is critical for effective decision-making.
- Human intuition plays a vital role alongside data.
- Organizations must adapt to rapid technological changes.
- Collaboration across departments enhances decision-making.
- The right questions lead to better insights and outcomes.
Mentions:
About the Guest:
Mike:
Mike Della Porta is an award-winning technology and operations executive recognized for driving success, growth, and transformation. As the former CTO, COO and CIO at Butler/Till, one of the leading independent marketing agencies in the U.S., Mike played a pivotal role in building the organization’s capabilities across multiple domains and driving record financial performance for its shareholders.
During his tenure at Butler/Till, Mike led technology initiatives that streamlined workflow and service delivery to clients in regulated industries including Healthcare, Financial Services and Telecommunications. He was instrumental in advancing business intelligence, IT, cybersecurity, and artificial intelligence capabilities to evolve and support the organization’s service portfolio.
Drawing on 20 years of experience, Mike founded Della Porta Consulting LLC to guide organizations in modernizing and innovating business models and capabilities through Technology Transformation.
Kevin:
Canvas Worldwide, a leading media agency, has been benefiting from the strategic direction and technology plans of its SVP – Technology for over six years. With a BBA in MIS from Iona College, they have a strong background in marketing and communication technology, having established and implemented cross-brand strategic systems and platforms at PVH and Omnicom.
They lead and manage the IT team as a source of reliable data, services, and support for both internal and external stakeholders, addressing and resolving operational, workflow, and management issues. They have proven skills in IT solutions management, strategic planning, innovation, cloud-based infrastructure, ERP, data analytics, risk management, vendor negotiations and management, team building and leadership, and performance management. They are passionate about integrating technology with business operations and creating impactful solutions that enhance efficiency, productivity, and customer satisfaction.
With Canvas, Kevin provides strategic direction and develops and launches technology plans to aid agency growth. Establishes IT team as source of reliable data, services, and support. Addresses and resolves operational, workflow, and management issues by stabilizing, transforming, and growing corporate and client engagement IT operations.
Andy:
Andy Fox has managed global software product development teams and led client relationships with Fortune Global 500 companies delivering client-facing solutions across several industries including marketing, spend management, financial, supply chain, automotive and health care.
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