Do people really need to be very educated about crypto? Dan O’Prey, CPO of Crypto at Bakkt, suggests that crypto education is less important than creating beneficial products that are easy to use. Listen in for more insights concerning the blockchain and crypto arenas.
Tune in to learn:
- What Bakkt provides (04:39)
- How Bakkt helps people get involved with crypto (11:46)
- The benefits of Bitcoin and the blockchain (25:56)
- How banks are now leaning into crypto (34:17)
About the Guest:
BIO:
Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You’ll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments
IT Visionaries is brought to you by The Salesforce Platform. If you love the thought leadership on this podcast, Salesforce has even more meaty IT thoughts to chew on. Take your company to the next level with in-depth research and trends right in your inbox. Subscribe to a newsletter tailored to your role at Salesforce.com/newsletter.
Mission.org is a media studio producing content for world-class clients. Learn more at mission.org.
