Feeling buried under content chaos? You’re not alone. Ravi Singh, President and Chief Product Officer at Brightspot, joins us to break down how IT leaders can regain control, cut through AI-generated noise, and build scalable, secure content systems. He shares the secrets behind Brightspot’s success with some of the world’s biggest brands, explains how to avoid costly AI missteps, and reveals how to keep creators at the center of your digital strategy.
Key Moments:
0:00 Meet Ravi Singh, President and CPO of Brightspot
4:02 What Brightspot Does and Who They Serve
6:33 Tackling Content Sprawl at Scale
10:34 Enforcing Governance and Brand Voice with CMS + AI
18:13 Empowering Creators with AI, Not Replacing Them
22:46 Common Mistakes IT Leaders Make with AI Adoption
32:32 Building Trust and Security Through CMS Capabilities
37:47 The Pressure to Create More with Less: How to Adapt
40:38 Choosing the Right CMS: What IT Leaders Need to Know
45:54 Measuring CMS Success and Business Impact
50:10 Future Trends in Content Management and AI Integration