Are we relying too much on technology in customer success? Sarah Parker, the SVP of Customer Success at BetterUp, discusses the balance between automation and human touch in customer relationships. Is it possible to scale customer success without losing the personal connection? Join us as we explore this critical debate in the industry.

Tune in to learn:

• Why data is essential for driving customer success at scale.
• The importance of AI readiness for organizations today.
• How understanding customer business context enhances service delivery.
• Why engagement strategies must focus on the end user experience.
• Why standardization in processes allows for better automation.
• How AI can enhance the capabilities of customer success teams.
• How proactive engagement can prevent churn and improve satisfaction.

About the Guest:

“Sarah is a dynamic and collaborative leader with extensive international and multi-industry experience in business process improvement, operations and digital transformation strategy. She has a demonstrated ability to harness technology as a means to improve and streamline cross-functional business processes that drive growth and productivity.”

—

If you found this episode insightful, please rate us on Spotify and Apple Podcasts.

Subscribe Now: https://www.youtube.com/@ExpertsofExperience?sub_confirmation=1

—

How can you bring all your disconnected, enterprise data into Salesforce to deliver a 360-degree view of your customer? The answer is Data Cloud. With more than 200 implementations completed globally, the leading Salesforce experts from Professional Services can help you realize value quickly with Data Cloud. To learn more, visit salesforce.com/products/data to learn more.

—

Mission.org is a media studio producing content alongside world-class clients. Learn more at http://www.mission.org.