Online is today’s go-to shopping method for millions, but what does that mean for businesses, for consumers, and the entire supply chain in between? Join host Stephanie Postles as she sits down with eCommerce leaders on the front lines of digital innovation.
With guests from established enterprise companies to start-ups barely out of infancy to everyone in between - you’ll get the inside scoop on what’s Up Next in Commerce. New episodes come out every Tuesday and Thursday.
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Josh Kroo, the Senior Vice President of Brand Marketing and Digital Strategy at Crayola, discusses the importance of expanding brand awareness and the different channels to focus on to build out new audiences.
Rachel Stephens, Vice President of Marketing, Digital and Loyalty at Stop & Shop, explains how the grocer is tapping into new data sets and using emerging technologies to level up the customer experience.
Christoph Schell, Chief Commercial Officer at HP, discusses the stickiness of the changes brought about by COVID, and why subscription models and supply chain management are foundational to future success.