“We think a lot about how do we enable and empower these direct to consumer brands in a way that has never been done before.”

 

Lee Hnetinka believed in the idea of having products delivered to customers in minutes, so he built the company and the platform to make it happen. That company is FastAF and since launching, Lee has been able to get some major brands onto the marketplace that offers one of the biggest differentiators in the game: speed. How? Find out on this episode. 

Key Insights

 

What Are The Secrets to Customer Acquisition?

There are trends, technologies, and consumer behaviors that brands are always looking for, but the one thing that Hnetinka says most of them missed was the importance of speed. Along with simplicity, customers want speed when they are shopping, and too many brands didn’t put enough weight into how speed can shape your entire strategy.

The Differentiator The No One Put Stock In? 

There are trends, technologies, and consumer behaviors that brands are always looking for, but the one thing that Hnetinka says most of them missed was the importance of speed. Along with simplicity, customers want speed when they are shopping, and too many brands didn’t put enough weight into how speed can shape your entire strategy.

“I don’t think enough people thought that speed was going to be a differentiator. So if you got speed, you’ve got selection, and then you’ve got price. Most people think about that in the inverse way. They think what’s the lowest cost I can get you something? What can I get you? And then I’ll just get it to you. We think about the opposite. We’re like how fast can I get it to you? What can we get you that no one else has and we think you’re gonna be willing to pay for that.”

About the Guest:

Lee Hnetinka is the Founder and CEO of FastAF. 

Lee is a serial entrepreneur who has been launching and building companies for more than a decade. 

Lee’s latest venture, FastAF, is the premiere curated quick commerce retailer with instant access to better brands, delivered in minutes. FastAF announced its Series A funding in December 2021 and plans to expand its availability in key markets, add more customers and expand the selection of brands and products moving into 2022. 

FastAF was created through Lee’s earlier venture, Darkstore, which provides the technology that drives cutting edge micro-fulfillment abilities. Prior to Darkstore, Lee founded and sold WunWun to HelloAlfred. WunWun, which was launched in 2012, introduced Lee to quick convenience, which continues to remain a passion for his business ventures. 

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