60: The Modern Milkman’s Chief Strategy Officer, John Hughes on Using Data to Save Our Oceans from Plastic

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Each year, around 8 million tons of plastic waste enter the ocean, killing wildlife and damaging the environment for future generations. Much of this pollution originates from the wasteful packaging used for everyday grocery products. But a greener grocery alternative is making waves from across the pond. Joining us today is John Hughes, Chief Strategy Officer at The Modern Milkman, a UK-based grocery delivery company that brings locally sourced goods directly to customers without any single-use plastics. From the startup’s early days, John sought to invest heavily in data modernization. Hear how his data-driven approach has helped the company cultivate a shared mission with customers to make the world a cleaner, safer, and better place for all of its creatures.

Tune in to learn:

  • About The Modern Milkman and how John became associated with it (04:46)
  • How data has helped lead to the company’s growth (12:17)
  • The Modern Milkman’s data stack (28:14)
  • The benefits of working with startups (32:40)
  • Advice for larger companies on data stack modernization (38:00)


About John

“John is the Chief Strategy Officer at The Modern Milkman (TMM), which he co-founded in 2019 in Colne, Lancashire.  Prior to founding TMM, John had worked in data all of his career from the lightning quick analysis of Investment Banking through to the data pioneering at small Yorkshire startups.  Having witnessed such a varied size of company working with the likes of Volkswagen, Capita, HSBC and helping startups such as i-pools, Farmison and Synergy Car Leasing, John realized that they all had the same problem: none of them were data first.  So in 2018, armed with a lorry-load of Google App Scripts, John set off to create a company data-first.”

Get even more insights from data and analytics leaders like John on The Data Chief. https://www.thoughtspot.com/data-chief 


Episode 63