Michele Don Durbin, Senior Vice President of Marketing at Evernote, explains how her past experiences with companies such as eBay and Skype set the groundwork for how she develops and builds effective marketing teams.
Kevin Osborne, SVP of Client Strategy at Acceleration Partners, encourages marketers to take another look at their affiliate strategy amid developing technology that has allowed for more cost-effective implementation, tracking, and growth for businesses of all sizes.
Courtney Baber, Co-founder of The Route Beauty left a successful career in beauty with time spent at Sephora, C.O. Bigelow, and Urban Decay, to create her own skincare line with best friend and skincare provider, “Nurse Nancy” Pellegrino. Featured on Oprah, promoted by Khloe Kardashian, and sold on HSN, The Route Beauty hasn’t been without its hurdles, but it continues to flourish.
Detria Williamson, the CMO of IDEO, is passionate about bringing radical change to the new design buyer that she and her team serve, and she does this by highlighting inclusivity and harnessing the power of properly balanced MarTech tools.
Saksham Sharda, Creative Director and CIO at Outgrow is helping marketers circumvent the process of working with developers to get creative and useful marketing tools on their websites.
Kevin Tate, the CMO of Clearbit is making it easier for businesses to both have more marketing data and also how to interpret it more effectively. Tate describes the challenge he seeks to address in aligning the vision of where his marketing department sees things going, the perception that they leave on their target market, customers, and the sales needs that the business has to remain profitable and successful.
Bulbul Hooda, Head of Brand and Marketing at Vella Bioscience discussed the struggles that come with bringing a product to market within a taboo industry. Hooda also details successful marketing strategies for how best to pivot when unforeseen obstacles arise.
Dave Fink, CEO, and Founder of Postie explains why direct mail is a booming channel that remains underserved in a wave of digital marketing ads. Fink also explains the advantages of direct mail marketing and how it is creating memorable experiences for its recipients.
Michael Wenner, VP of Marketing and Director of Business Development at Masterworks, explains why art should be valued as an asset class. Wenner also details how Masterworks is democratizing art for all, and why his bullish marketing flare has brought attention to the rising site.
Amy Welsh, Vice President of Marketing at Agile Therapeutics discusses the struggles of marketing to a younger generation and how Agile Therapeutics has used popular dating apps to spread its message.