Randy Frisch, Co-founder, CMO and President of Uberflip, explains why content marketing is broken and the strategies marketers need to use to fix it.
Joy Corso, CMO of Vonage, explains why marketers need to take a harder look at their marketing tech stack in order to create a frictionless customer experience.
Jeff Boehm, CMO of Formlabs, explains how the company uses a data-driven marketing approach to tailor its marketing efforts to individual customers.
Kate Goldvasser, Head of Programmatic for AdQuick, details why out-of-home advertising is no longer a one-size-fits-all marketing strategy.
Jennifer Sabin, Director of Content Marketing at Capacity, explains why start-up companies must take an agile approach to marketing, and why data should be behind every decision you make.
Jean-Marie Shields, VP of Brand Experience at Fjällräven, discusses the importance of staying true to your brand’s values and mission, the secret to building a community of loyal customers, and what’s ahead in 2021.
Jim Sinai, SVP of Marketing for Procore, explains the successful strategies for how to get to know your customer and why speaking their language is key.
Drew Vernon, U.S. Marketing Director at Tonies, explains his marketing strategy for bringing a popular international product stateside, and how to build a value proposition that keeps delivering after the initial purchase.
Stacey Epstein, Chief Marketing and Customer Experience Officer at ServiceMax, dives into the link between a brand and its customer experience, and she offers go-to-market strategies every marketer should be following.