Meredith Stowe Christie, VP of Marketing at HVR, explains how her company is spicing up B2B marketing and using content to get clients into the sales funnel.
Charles Gabriel, Head of Advertising, U.S., at WildBrain Spark, explains how services such as AVOD and SVOD are creating a new dynamic when it comes to advertising on OTT.
Elo Umeh, Founder and CEO of Terragon Group, explains effective strategies for targeting the African consumer and how B2B marketing is on the rise in a continent of 1.2 billion people.
Jennifer Davis, CMO of Learfield, discusses the marketing strategies the company uses to help brands partner with some of the country's most iconic universities.
Kimberly Storin, CMO of Zayo Group,discusses how every marketer can earn quick wins in their first 100 days, and why formulating a strong ABM strategy is key to the growth of the business.
Edward McDonnell, EVP and CRO of Salesforce Marketing Cloud, touches on how incomplete data is creating challenges for marketers, and why it's time for businesses to re-calibrate their training methods.
Krishna Subramanian, Co-founder of Captiv8, explains the latest trends in influencer marketing and how name, image and likeness is creating endless opportunities for brands to work with collegiate athletes.
Luke Sheehan, CMO at Willful, discusses digital marketing strategies to gain customer trust, and how to effectively leverage the proper partnership opportunities.
Mimi Swain, Chief Revenue Officer at Ring, explains how Ring’s early go-to-market strategy helped the company build a community of loyal customers and shareable moments.