A show about the human struggles behind the creation of the world’s leading businesses. Each story is filled with the knowledge and inspiration you need to help you along your own journey.

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Season 01 / Episode 11

When Risks Pay Off with Krystal Carter

The instability of owning a small business can be both exciting and nerve-wracking. Some people lean into that risk early on, while others let the risk steer them away from taking the leap into entrepreneurship. But when life leads you directly into that entrepreneurial path, you can find ways to mitigate the risk and make the reward something even better than you imagined.

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Krystal Carter (Twitter) not only wasn’t planning to own a small business, but she also wasn’t even aiming to be in the world of technology. A self-described risk-avoider, Krystal was comfortable working for various other companies and doing a good job … until she wasn’t anymore. When a series of events opened the door for her to start her own business, Krystal had to decide if she was willing to take the risk to go out on her own, and then once she did, she had to decide what kind of leader she wanted to be.

“What allowed me to take the risk was really… an amazing coalescence I guess of happenings in the universe.”

In the end, she realized that by preparing herself, leaning on others and taking failure off the table as an option, she could mitigate the risks that had scared her before and succeed in ways she was never expecting.

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The Journey is sponsored by our friends at Salesforce Essentials. We use Salesforce Essentials every day and it’s part of our own business journey. Essentials combines sales and service tools in a single app to help small businesses win customers and keep them happy. See how Salesforce Essentials can help you be your best business at salesforce.com/thejourney

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