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Pushing Content at the Speed of Scale with Contentful CMO, Bridget Perry

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The term, ‘content is king,’ has never been more true than it is today. But while marketers are racing to simply come up with effective content at the speed that consumers expect, there is also a struggle to  produce and scale that content across all of the various channels that exist today.

“It’s less about costs, and it’s more about speed and agility. Our world has changed with the pandemic. We all realize that it’s accelerated that change. We all live in a digital-first world and businesses need to adapt to that. They actually have to have the teams inside the business with the right tools to be able to build those experiences really fast and change those experiences on the fly and do it across multiple markets and multiple languages. It’s complex.”

Bridget Perry knows a thing or two about helping marketers and creatives get access to the proper tools to get things done at the speed at which they require. Bridget served as the CMO of Adobe Europe when the company pivoted to a SaaS-based platform, and she is now the CMO of Contentful, where she is helping marketers push out all the content they need to at the pace and scale they require. On this episode of Marketing Trends, Bridget explains why headless content management systems are the future of content distribution systems, and she dives into the importance of creating a seamless customer experience that reaches your customers across all endpoints.

Main Takeaways:

  • Not The Front Door, The Side Door: When it comes to interacting with your brand, digital is often the first entry point for every consumer. But, more often than not, consumers are not interacting with your company’s front page, instead, they are accessing your content through other landing pages. As a marketer, it’s important to think about all those various touchpoints and make sure you are optimizing every experience to make sure that all your digital endpoints are operating in a cohesive manner.
  • Content for All: It seems like content is being developed at the speed of light and it’s important that marketers have the ability to push that content and optimize it for all the necessary digital channels and not just think about where one piece of content will end up: web, email, text.
  • Speed and Agility: Marketing today is less about overall cost and more about how quickly you can spin up content and then scale that content. As a marketer, your tech stack must reflect the reality that your teams need to be empowered with the particular services that allow them to meet those two critical functions. If your teams cannot operate in an efficient and agile manner, they will fall behind.

Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.

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Episode 222