Mobile Mixdown: 5 Experts On Mobile Trends

Episode 39

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In this special episode, we’ve compiled the most interesting insights past guests have shared about the mobile space. Visionaries such as Leyla Seka, Dion Hinchcliffe, and more discuss everything from how they use mobile at their organizations to trends they’re excited about in 2019.

“If people shift their thinking and start building for the phone, all of a sudden we’re going to have a greater influx of technology. The CIO needs to be able to manage what that looks like.” — @LeylaSeka

Show Notes

In this compilation episode, we pulled together some of the most interesting things past guest have said about what is going on in the mobile space.

You’ll hear perspectives from Jo-Ann Olsovsky, the CIO of Salesforce, Dion Hinchcliffe, the VP and Principal Analyst of Constellation Research (T: @dhinchcliffe), Vala Afshar, the chief digital evangelist at Salesforce (T: @ValaAfshar), Tony Bradley, the Editor in Chief of Techspective (T: @RealTonyBradley) and Leyla Seka, EVP of mobile at Salesforce (T: @LeylaSeka). These experts discuss everything from how to create a unique mobile experience to the limits that still exist in the mobile landscape.  

Jo-Ann Olsovsky (1:00)

1:01-1:44: How her team uses mobile so that users can get everything they need straight from their phone or tablet.

  • “Personally, I do everything from a tablet or on my phone. I can do whatever I need to do from those devices.” Click to Tweet

1:45-3:04: Working where your customers work and learning about their problems

  • Learning the customer experience and becoming more customer-friendly is becoming more and more important
  • “All too often IT organizations don’t take the time to just stop, get out of our own four walls and get out to experience what our customers are experiencing.”

Dion Hinchcliffe (3:05)

3:13-4:56: Meeting the demand for mobile app

  • “There is no good way to manage mobile devices effectively and on a consistent level.”
  • “If you’re building a giant IT organization and suddenly the world shifts and mobile become a bigger part of the IT experience, you should be allocating a requisite portion of resources over to the mobile side and that never happens in most organizations.” 

4:57-6:01: How spending is growing and what that means for mobile

Vala Afshar (6:02)

6:13-7:20 Staying up to date with mobile technology

  • “Successful CIOs look at shadow IT as an opportunity to learn and understand the urgency in that the business and the customers aren’t going to wait for IT. The demand for mobile app development is five times greater than what IT can produce today. 90 percent of the time we spend on mobile devices we spend on an app and only 10 percent behind a mobile browser, so companies have to act like software companies.”
  • “If you’re a company and you don’t have a mobile app… you’re going to lose market share.”

Tony Bradley (7:21)

7:41-8:58: There is a lot that your phone can’t do

  • “I’m still hardcore. I’m going to use my PC for a lot of things.” 

8:59-9:28: There are companies that wouldn’t exist without mobile devices

9:29-10:52: Not every company needs to have a mobile app

  • “If your business is such that there wouldn’t be a reason for your customer to pull out their smartphone to try to do business with you, then you don’t need a mobile app.” 
  • “If you’re going to have it, you have to make it look good.”

Leyla Seka (10:53)

11:02-11:56 Why you make the move to mobile

  • We’re spending more than three and a half hours on our phones every day…

11:57-12:46: What is the future of mobile?

12:47-14:41: Should we enable shadow IT?

  • Make sure that things are secure, but we’re past the day where one group can serve everyone’s technology needs.
  • “We want to enable business leaders to make their processes function more effectively as long as they adhere to the rules and capture the information correctly. I think mobile will be at the forefront of that because that will be the container.”
  • “If people shift their thinking and start building for the phone, all of a sudden we’re going to have a greater influx of technology. The CIO needs to be able to manage what that looks like.” Click to Tweet

14:42-15:35: Creating unique experiences for employees and users

15:36-16:28: How quickly you can lose a mobile user

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In this compilation episode, we pulled together some of the most interesting things past guest have said about what is going on in the mobile space. Guests such as Leyla Seka, Dion Hinchcliffe and more discuss everything from how they use mobile, to trends they’re excited about to best practices.

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