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Leading Cultural Transformation with Alexandra Morehouse, CMO of Banner Health

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Alexandra Morehouse has learned that companies need to not just talk the talk, but to live their values from top to bottom. She has held leadership positions in marketing at Charles Schwab, AAA, and Kaiser Permanente and is now CMO of Banner Health.

On this episode, Alexandra discusses the importance of technology in marketing, some of her career highlights, and what she is excited about for the future of the CMO role.

5 Key Takeaways for the On-The-Go Marketing Executive

– Great brands are built from the inside out. If a company’s employees don’t believe in a brand, the market never will.

– CMOs should work with heads of finance and sales to establish and reach meaningful marketing goals.

– Marketing requires more quantitative skills than ever before, and that the skills needed are changing every 6-8 weeks.

– One of the fastest ways to change culture is to change incentives.

– “There’s always push back. The only way to combat the push back is with information, research and data.” – Alexandra Morehouse

Bio 

Alexandra Morehouse  joined Banner Health as chief marketing officer in 2015. Prior to that, she held marketing leadership roles for Kaiser Permanente, AAA, Charles Schwab and American Express.

For full notes and show notes, click here.

Link: http://bit.ly/2Qujn4f

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Episode 15