A show about the human struggles behind the creation of the world’s leading businesses. Each story is filled with the knowledge and inspiration you need to help you along your own journey.

New episodes drop every Tuesday.

Season 8 / Episode 3

Getting to Market with Robert Patton

Or listen on your favorite podcast app

Apple Podcasts Google Podcasts / Spotify

You have a great idea for a product. It’s revolutionary, and it’s a project you need to bring to life. So, how do you build it?

Unless you plan to handcraft every product, your next step is to perfect the design and then find a manufacturer to mass-produce it for you.

But even when you find that “perfect” manufacturing partner, you still might want to hold your breath. All it takes is one bad shipment for you to be out of cash, out of product, and back at the drawing board.

“We went to reorder more product.. and I don’t know why they even sent what they sent, but the products were mangled. On the outside, it looked fine, but if you looked inside, the pouches were sideways and upside down [and] completely ridiculously unsellable.”

That’s Robert Patton, an Army veteran and the founder of SHEATH Underwear.

He has faced one manufacturing misstep after another. And while each stumble was tough to swallow — financially and personally — he’s persevered through the hard times, learned from failure, perfected his processes, and built a business that is growing every day.

Subscribe in your favorite podcast app.


Love this? Share it with your friends!


The Journey is sponsored by our friends at Salesforce Essentials. We use Salesforce Essentials every day and it’s part of our own business journey. Essentials combines sales and service tools in a single app to help small businesses win customers and keep them happy. See how Salesforce Essentials can help you be your best business at salesforce.com/thejourney

Subscribe to our daily newsletter.

To get access to our world class email newsletter, and our monthly contests where we giveaway prizes valued at $5,000, subscribe now.

Subscribe Now To Get

– Our daily newsletter designed to increase your wealth, health, and wisdom.

– Access to exclusive giveaways from The Mission full of awesome swag and prizes.

Copyright © 2018 The Mission

Our Podcasts