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Bypassing Developers and Creating No-Code Marketing Tools with Saksham Sharda, Creative Director, and CIO at Outgrow

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Online shopping has exploded in the last year and with so much to choose from at the click of a button, many online merchants are finding the need to help consumers narrow down the options and find what they really want. Saksham Sharda Creative Director and CIO of Outgrow is here to help consumers with decision fatigue, while at the same time helping vendors get to know who is looking at their website.

The hardest part of the job is negotiating with developers. It is absolutely unnecessary. One thing to understand, especially in marketing, is that the market does not favor how great a developer you are. What the market favors is creativity.

No-code tools such as Outgrow are valuable in social commerce. With consumers looking for answers at all hours of the day, chat-bots and other questions that lead you down a path towards what you’re actually looking for help remove the decision fatigue many consumers are facing as they just try to simply find what they want.

On this episode of Marketing Trends, Saksham and I go deep on the relationship between developer and marketers, and how a cohesive relationship can get products to market faster. Saksham also explains how traceable campaign testing is helping marketers level up their strategy. Enjoy!

Main Takeaways

  • Traceable AB Testing: Creating campaigns that allow you to test which ads or copy people to respond to is very helpful. Taking that a step further, using advanced software to track people where they went in your funnel will tell you what’s working, what’s not not working, and where you should be experimenting.
  • The speed and usefulness of no-code tools: Waiting for developers to create the visions you have in your head as a marketer can be frustrating, and sometimes the time delay can be so great that it renders the findings less useful. No code, or low-code tools, are providing marketers with the ability to spin up tools more quickly and efficiently.
  • Keeping Attention and Making Choices Easier is the Goal: The interactive nature of taking a quiz, short, easy and relevant, on a website does two things simultaneously. For one, surveys keep the users engaged with the material on the page and it can help them narrow down possible purchase choices. For the marketer, collecting more data about the way your consumer is thinking will help you provide for their needs more effectively. 

Key Quotes

“No-code and A.I. is basically just telling you, [that] you don’t really need to know much about coding. You just need to know the basics of building something.” 

“We have allowed people to make calculators, allowing businesses to make these tools easily that tell you an estimated cost of a thing, or a quiz that helps you choose. There’s so much choice paralysis when I end up on someone’s website. So as a podcaster, if on your website, I put a quiz saying, which of my episodes should I listen to first? And then you also have a particular question about the industry and then you give them two or three episodes. You’re making choosing easier.”

“No-code allows you to see marketing differently and to see the entire marketing game differently and to understand that it’s a game.” 

“Any marketing you do, 60% of it is going to be based on luck and only 40% of it is going to be based on all the hard work you put in.”  

“The hardest part of the job is negotiating with developers. One thing to understand, especially in marketing, is that the market does not favor your coding skills or how great a developer you are. What the market favors is creativity.” 

“What you can easily do is get a bot template to customize it. [You can] add your own questions, et cetera. As no-code works, there’s a very simple function called duplicates. You just duplicate that chatbot into three chatbots and you put three of them on your website and different instances. Then you measure which one is working better. The analytics part is such an important part of the software because you can keep constantly improving on what’s already there.” 

“When I think of Omnichannel marketing, I mostly think of how I can recycle the stuff that’s doing well on one particular channel to other channels.” 

Bio

Saksham Sharda is the Creative Director and CIO at Outgrow. Throughout his career, he has specialized in marketing and web development, particularly in relation to interactivity and data science. Interactive experiences designed by Sharda have been featured on TrendHunter, ProductHunt, New York Marketing Association, Alibaba, TechCrunch, and Digimarcon Silicon Valley. He is also the host of the Marketer of the Month Podcast which has featured guests including the co-founders of Wikipedia, Forbes influencers, and Pulitzer Prize winners. He has also contributed to The Huffington Post, Borrowers and Lenders, and Shakespeare Bulletin.

Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.

Episode 260