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The Tonight Show debuted in 1954 with comedian Steve Allen welcoming a local television audience to his version of what he thought The Tonight Show should be. Since then, six different hosts have manned the desk for the late-night comedy show. Jay Leno was known for his charm and hair, Johnny Carson established the standard format for television chat shows – including the famous guest couch — and Jimmy Fallon is known for his exuberance, musical moments, and skits.

Everyone brings something unique to the table, and when they do, a new era begins. You see, in the entertainment industry the only standard is change, and while hosts come and go, they all leave their mark and set a standard for the next person while the brand marches on.

On this special episode of Marketing Trends, Ian Faison, who has held the mantle as host of the show since its inception, passes the baton to incoming host, Jeremy Bergeron. First, you’ll hear from Ian, as he reminisces on the origin story of the program, some of the behind-the-scenes folks who helped get the podcast off the ground, and what it was like to be part of the show as it’s grown from an idea in a Google doc, to more than 300 episodes and one million downloads and counting. Then later, we’ll introduce you to Jeremy, who will share a bit about himself, his background, and why he is so excited to take the reins and put his own unique spin on the show.

Main Takeaways

  • You Host for Evening Is: After more than 300 episodes, Ian Faison steps down as host of Marketing Trends. In his place, Jeremy Bergeron takes over as full-time host.
  • Hosts Change, Brands Don’t: The role of the CMO is one of the most prolific positions within the C-suite, but it also has seen its fair share of change. Just as CMOs change from time to time, the brand and company will remain consistent. The same will be said for Marketing Trends, which will continue with a focus on the evolving role of the CMO, and interviewing innovators and leaders in the marketing space to deliver the strategies that you need to stay ahead.

Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.

Episode 244