Finding ‘Purpose’ in Marketing With Jawad Bisbis, Global VP of Marketing at Ball Corporation

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What do Coldplay, Jason Momoa, and the 2022 Stanley Cup champions, the Colorado Avalanche, have in common? They all partner with Ball Corporation to build a better future. Our guest today is Jawad Bisbis, the Vice President of Marketing at Ball Corporation. Tune in to hear Jawad’s thoughts on marketing for positive environmental change. 

Tune in to learn:

  • How Jawad sees the role of the marketer (9:30)  
  • How to build good marketing team culture (23:00)
  • Personalizing the product and connecting customers to the brand (30:00)
  • Jawad’s advice for marketers (52:10)


About the Guest:

BIO: Innovative, versatile and entrepreneurial global marketing and commercial leader with robust multi-country and multi-industry experience in marketing, branding, portfolio / brand strategy, innovation, commercial and merchandising. Highly skilled at developing, launching, scaling, and turning around brands in large multinational and mid-size companies across CPG and retail.

Employs interpersonal, leadership and organizational skills to thrive in corporate and entrepreneurial environments. Analytical and strategic thinker who takes calculated risks to challenge the status quo and deliver exceptional results. Relentless focus on developing high-performing teams through relationship building, aligned shared vision, and performance-based management.” 

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Episode 347